Forget Nicole Kidman in an Alexander McQueen sheer peach lace halter dress; forget Elle Fanning in a Rodarte lavender tulle ball gown and Tilda Swinton in a sparkling black Chanel jumpsuit.
It is possible that the most jaw-dropping fashion spectacle in Cannes this week took place not on the film festival’s red carpet, but high in the hills above the Riviera, where the German goth rock designer Philipp Plein showed his 2018 men’s and women’s cruise collections, the better to take advantage of the critical mass of celebrities and models that had descended on the Côte d’Azur.
In the palm-fronded garden of his 11-bedroom belle epoque manse, La Jungle du Roi (“Jungle of the King”), with its mounted zebra heads, fur pillows and abundant mirrors, beside his neo-Roman swimming pool, 250 guests — “friends, clients and editors,” including Eva Longoria, Bella Thorne and Carine Roitfeld — guzzled Philipp Plein-brand champagne and snacked on gummy bears before perching on clear plastic Napoleon chairs to watch the show.
Which included Paris Hilton in a black silk negligee gown with plunging lace décolleté and black suede thigh-high lace-up stiletto boots. Along with the boxer Floyd Mayweather Jr. in a white crocodile motorcycle jacket speckled with colorful winged dollar bills, and black motorcycle pants. And the American felon turned model Jeremy Meeks, a.k.a. the Blue Eyed Bandit, shirtless, wearing a black jean jacket and matching pants, his Philipp Plein-emblazoned underwear rising high above the waistband.
“We had to fight with the embassy to get him here,” Mr. Plein said before the show, lounging in his silver and white living room, wearing a Philipp Plein white T-shirt with a neon green dollar sign as the logo, drooping faded Philipp Plein jeans and white Philipp Plein sneakers tagged by the graffiti artist Alec Monopoly. Mr. Plein was speaking almost entirely in exclamation points, his preferred mode.
Still, his own style was relatively tame compared with what appeared on his raspberry-red runway: faded denim bikinis with patch pockets on the derrière; gold sequined pajama pants; crystal-embedded booty shorts; snakeskin stiletto boots; and his signature vintage German army jackets embroidered with Swarovski crystal roses and skulls.
The show concluded with the model Winnie Harlow in a long white jean skirt and oversize white T-shirt strolling barefoot to “Welcome to the Jungle” by Guns N’ Roses, as Mr. Monopoly, wearing a Lone Ranger mask, spray-painted her clothes with Day-Glo tags. The crowd erupted in cheers, and several crystal champagne flutes shattered on the limestone terrace.
Even with Mr. Monopoly’s performance, compared with past Plein shows that have included roller coasters and monster trucks, the event was almost subdued — in part because it was held in Mr. Plein’s home as opposed to, say, the New York Public Library, where his fall 2017 show took place.